Year
2020
Client
Javier Santiago
Category
Logo Creation
Product Duration
2 - 3 Weeks
Upstate NY’s mobile barber market has minimal competition, creating a prime opportunity for Cutting Corners to dominate. With a focus on convenience ("We Come to You—No More Waiting in Line!"), the brand will leverage digital marketing (SEO, social media), gym/coworking partnerships, and promotions (discounts, loyalty rewards) to become the region’s top mobile grooming service.
The branding merges modern masculinity with vintage charm, featuring clean typography, scissor motifs, and a premium palette of black, white, leather, and gold. Bold van wraps and minimalist graphics ensure visibility, while unified barber aprons, tools, and digital assets (crisp shots, client transformations) maintain a high-end yet approachable aesthetic across all touch points, from business cards to the booking app.
Cutting Corners validated demand through surveys, then launched a mobile barbershop in a retrofitted van with salon-grade equipment. Our PWA booking system and skilled, adaptable barbers enabled efficient service. Soft launches in Albany/Syracuse optimized routes and pricing. Now expanding to Rochester, we've added evening/weekend slots while keeping core convenience—proving mobile grooming works in Upstate NY.
Cutting Corners revolutionizes barbering with mobile service, bringing professional cuts to homes, offices, and events across Upstate NY. We solve 'barber deserts' in rural areas while offering urban clients an alternative to crowded shops. Combining traditional craftsmanship with modern convenience (on-demand booking, GPS tracking), our van-based model delivers quality cuts with lower overhead and greater accessibility.
